The #1 boutique agency for painters & renovators
We find your ideal customer, build offers they actually want, run the Meta ads, track every lead in a CRM pipeline — then text you the moment one comes in and coach you on how to close it.
Example lead alert
dwellSpark · New lead
Sarah M. just requested a quote — interior repaint, 4-bedroom home. Suburb: [SUBURB]. Call her within 5 minutes.
dwellSpark · Reminder
Sarah hasn't been contacted yet. Open with: "Hi Sarah, it's [NAME] — you asked about repainting your place?"
Focusing on painters and renovation companies means we already know your buyers, your job sizes and what makes a homeowner pick up the phone.
Interior and exterior repaints, new builds and commercial work. We fill your calendar with quote requests from homeowners ready to book.
Kitchens, bathrooms, extensions and full renos. Higher-value jobs need warmer leads — we pre-qualify them before they reach you.
Meet the founder
Hi, I'm Abubaker Muhumed, founder of dwellSpark Media. For the past 3 years I've done one thing: help painters and renovation companies turn Facebook and Instagram ads into booked quotes.
We're a boutique agency on purpose. You won't be handed off to a junior account manager — you work with me directly, from building your ideal customer profile to coaching you on your sales calls.
3 years
generating leads for the trades
2 trades
painters & renovators — nothing else
1-on-1
you work with the founder directly
How it works
We map out exactly who your best jobs come from — homeowner type, suburb, budget, project — so every dollar of ad spend goes after the right people.
Using that profile, we craft and test offers that make homeowners want to request a quote now — not "sometime next year".
We run your ads across Facebook and Instagram, test creative and offers, and double down on whatever brings in the most quote requests.
Every enquiry lands in a pipeline so you can see exactly which stage each lead is at — new, contacted, quote booked, quote sent, or won.
Automated texts go out the second a lead comes in, reminders keep you calling on time, and we coach you on exactly what to say to turn leads into booked jobs.
Your pipeline
No more lost enquiries in your inbox or notebook. Every lead moves through clear stages, so nothing slips through the cracks.
New lead
Contacted
Quote booked
Quote sent
Job won
Example pipeline — names are illustrative.
SMS workflows & coaching
The moment someone requests a quote, our SMS workflow kicks in. Everyone involved gets a text, and you get reminders until the lead has been called.
You, us and the homeowner all get an SMS as soon as the lead arrives — so the lead knows you're coming and you know who to call.
Busy on site? Automatic reminders nudge you until every lead has been contacted.
We coach you on how to talk to these leads — what to open with, how to handle price questions, and how to lock in the quote visit.
What you get
No piecing together an ad guy, a CRM and a sales trainer. You get everything it takes to turn ad spend into booked quotes.
Everything included
Give us a call and we'll show you who your ideal customer is and the offer we'd lead with.
Book a call